How to Create a Style Guide for Your Blog - although this is directed to bloggers, there's a lot of information here for developing a consistent brand across many platforms - the information you decide on using her free worksheets can help you when you are creating marketing materials for pinterest, instagram, physical print, or your own website. (She covers aspects deciding how images will look as well as how text will sound.)
How Color Can Make Your Business Successful or Not - basically: color controls 60% of people's initial decisions about a new or unfamiliar brand. The article here is really short. I've linked to it because it has a nice infographic categorizing the emotional feelings associated with each color. (Something to consider when you create a style guide for your business.)
5 Consumer Psychology Hacks - One of my favorites this week.
Build an Email List to Get More Customers - if you don't maintain an email list for marketing, you probably should start. The article talks about why and provides some resources, including a list of email marketing services (not just MailChimp).
No comments:
Post a Comment