It's the new year. Thinking of making some adjustments? Tweaking your brand, product lines, or ads? I've pulled a few resources for that.
If You Want to Succeed, Here are 5 Things You Need to Do Differently
28 Creative Branding & Identity Design examples for your inspiration - I picked this one because it shows some of the idea sketches behind the process for how and why they ended up with the logos.
The Art of Alignment - If you want to make your ads, newsletters, graphics, and other visual designs look professional, paying attention to alignment is probably going to help. This blog has a neat and tidy set of 5 tips for working with alignment. The same blog has a lot of other mini-posts related to graphic design, such as Font Pairing Like a Pro.
The Font Snob Club: 25 more Free Fonts - I can't say how often I see the same fonts, over and over again. If you're looking to tweak your logo or brand, it might be worthwhile to consider a font that not a lot of other people use.
Pantone Color Pallet for Spring 2015 - Each year, Pantone dictates much of the color pallet used by fashion and home decor. If you sell colorful stuff, you may want to check out the anticipated color pallet.
By the way last year, Pantone decided to use orchid as the color of the year, with a version of mint and coral in the supporting color pallets. I ended up seeing lots of corals, and mints in the stores this year. (Mint was often paired with navy. I also saw a lot of indigo - neither of which was on the pallet.) This year, it looks like they are keeping the mint and a variety of lighter, brighter navy in the supporting pallet. The year before that, the color of the year was emerald. In my personal experience, it seems like designers work with things that coordinate with the color of the year, though it the color of the year does not always dominate everything.
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