Tuesday, February 3, 2015

Article Roundup - Feb. 3

A Scientific Guide to Writing the Perfect Tweet: How to get more clicks, retweets, and reach - This article was referred to me by Catherine of Shadow Dog Designs. It's useful if you ever want to use twitter for business.

Don't Fail Google's Mobile-Friendly Test - has 5 pitfalls to avoid. BTW, google is going to start penalizing sites for not being mobile friendly in the near-ish future. This article is useful if you run your own site.

18 Responsive Email Templates - if you use MailChimp or another email delivery solution, it can feel daunting to come up with a consistent look/template for your emails. If you would rather not fuss around with designing/testing/coding something, it might make sense to buy a template from someone else. These are all tested to be mobile friendly. Some are free while others are $15-$18.

How Long Should Your Pages Be? - This is an article written by a woman who focuses primarily on writing sales copy for landing pages. She goes into the debate of whether it's better to write more or less. (Hint: it depends.)

5 Elements of a Winning Landing Page - If you're unfamiliar with what a landing page is, it's a specific page you can direct people off of an email or pay-per-click (PPC) campaign. If you're marketing to a very specific target, it's often more effective to send them to a dedicated page rather than your homepage. This article highlights the elements that help make an effective landing page. The article is written by a company that helps businesses to improve their landing pages through critiques, A/B Testing, Heatmaps, etc., so if you click on the little buttons at the bottom of the page, you can expect they're going to try to start selling their services to you. The information they give in the article is useful though.

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