Where is eCommerce Going - a look at the eCommerce trends for 2015. This is set up as a slideshow on slideshare. If you aren't interested in looking at all the slides or just want to skim, there is a transcript posted at the very bottom of the page below transcripts. My biggest take-away from this article is the importance of being mobile-friendly and offering free shipping.
Motivate Customers to Buy Based on Their Brain Type - it makes the argument that your customers probably have 1 of 4 different ways of thinking. You need to employ different techniques to market to each type in how you write about your products.
5 Elements of Seductive Craft Fair Booth Displays - This article is pretty comprehensive and written for craft fair booths. Don't have a crafting business? Some of the information is applicable for trade shows and general retail. Craft fair booths are portable, quick-to-setup, and often inexpensive. If you are just starting up in a retail location (even a temporary stall at the local mall for the holiday shopping season), you don't want to sink too much into permanent displays or decor. Many mall contracts have a clause that allow them to move you to another location if a larger client with a multiple-year-lease wants the space.
12 Stats on Upcoming Holiday Spending - Don't care about mobile shoppers? Think again. There are some other nuggets of wisdom to takeaway from this slideshow.
Transactional Emails: The Marketing Tool You Didn't Know You Had - this is a good read. It's more applicable for people running their own eCommerce sites than for people selling through a venue like eBay, Amazon, Etsy, or Artfire.
No comments:
Post a Comment