Another 5 business articles that I found interesting this week:
10 Facts About the Brain that Will Help Your Marketing and Closing Rate - go read it because it's useful.
How to Create Brand Names that Stick - Alexandra Watkins has written a best-selling book on the topic, but 10 of her tips can be found here.
Hyper-local Marketing - this slide show is more of a list of resources for creating a strong local presence than anything else, but it has some useful tools that are worth looking further into.
Typography in Web Design - it's useful to know a little bit about typography whether you're working on your eCommerce site, blog, newsletter email, business cards, or signage. Typography choices can affect your brand's appearance, so it's better to think about what you plan to use.
Basic Start Up Validation 101 - This gives a list of tests to consider to make sure you're not wasting your time on something you could easily tell will fail. Your business's answers to some of the questions and tests they suggest create a good starting point for information to include in a business plan.
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